Eat'n'Fit
Cookie Policy
EATNFIT Inc.
Last Updated: September 21, 2026
Effective Date: September 21, 2026
1. Introduction
This Cookie Policy explains how EATNFIT Inc. ("EatnFit", "we", "us") uses cookies and similar tracking technologies on our website (the "Site") and, where applicable, within our mobile application.
This Policy is part of and should be read alongside our Privacy Policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve performance, and provide information to the website owner.
Similar technologies include:
- Local storage / session storage: Browser storage used to hold data temporarily or persistently
- Pixels and web beacons: Tiny images embedded in web pages or emails to track interactions
- Device identifiers: Identifiers used in mobile apps to distinguish devices (e.g., IDFA on iOS, GAID on Android)
For simplicity, we refer to all of these as "cookies" in this Policy.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function correctly and cannot be disabled. They enable core features such as:
- Maintaining your session while you browse
- Remembering your login state
- Security and fraud prevention
Legal basis: Legitimate interest (and not subject to consent requirements under ePrivacy Directive for strictly necessary functions).
3.2 Functional / Preference Cookies
These cookies remember your preferences and settings to improve your experience, such as:
- Language and region settings
- Remembered login details (if you opt in)
- UI preferences
Legal basis: Consent (EEA/UK users) / Legitimate interest (other users).
3.3 Analytics Cookies
We use analytics tools to understand how users interact with our Site and App, so we can improve them. These tools collect anonymized or aggregated data about page views, session duration, feature usage, and similar metrics.
Analytics providers we use:
- Firebase Analytics (Google LLC) — mobile app event tracking and crash reporting
- Amplitude — product analytics: user flows, retention, funnel analysis
Legal basis: Consent (EEA/UK users) / Legitimate interest (other users).
3.4 Marketing and Attribution Cookies (optional)
If you have opted in, we may use cookies and tracking pixels to:
- Measure the effectiveness of our advertising campaigns
- Attribute app installs to specific ad campaigns
- Retarget users who visited our Site
Advertising / attribution providers we use:
- Meta Pixel (Facebook/Instagram) — conversion tracking and retargeting for Meta Ads. We also use the Meta Conversions API (CAPI) for server-side event matching. The Meta Pixel does not load or fire until you make a choice on our cookie banner.
- TikTok Pixel / TikTok SDK — conversion tracking for TikTok Ads. The TikTok Pixel does not load or fire until you make a choice on our cookie banner.
- Google Ads Tag — conversion tracking for Google UAC campaigns
- AppsFlyer — mobile measurement partner (MMP): attributing app installs and in-app events to specific ad campaigns; also handles device-level attribution via IDFA (iOS) and GAID (Android)
Legal basis: Consent only. You can withdraw consent at any time. We have entered into Data Processing Agreements (DPAs) with each of the above providers, as required by GDPR.
4. Third-Party Cookies
Some cookies on our Site are placed by third parties. We do not control these cookies. Please refer to the relevant third party's privacy/cookie policy for details:
| Third Party | Purpose | Policy Link |
|---|---|---|
| Google (Firebase Analytics, Google Ads) | Analytics, ad attribution | https://policies.google.com/privacy |
| Amplitude | Product analytics | https://amplitude.com/privacy |
| Meta (Facebook / Instagram) | Ad conversion tracking, retargeting | https://www.facebook.com/privacy/policy |
| TikTok | Ad conversion tracking | https://www.tiktok.com/legal/privacy-policy |
| AppsFlyer | Mobile attribution (MMP) | https://www.appsflyer.com/legal/privacy-policy |
5. Your Cookie Choices
5.1 Cookie Banner and Consent Management (Website)
When you first visit our Site, you will be presented with a cookie consent banner. You can choose to:
- Accept All — enables analytics, marketing, and attribution cookies
- Reject All — only strictly necessary cookies are active
- Customize — enable or disable individual categories
You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of the Site, which reopens the banner.
How our banner works:
- Analytics, marketing, and attribution cookies (Firebase Analytics, Amplitude, Meta Pixel, TikTok Pixel, Google Ads Tag, AppsFlyer) do not load or fire until you make a choice on the banner. Strictly necessary cookies are always active.
- Your choice is stored locally in your browser so we remember it on your next visit. You can clear it or change it at any time via Cookie Settings.
Note for users outside the United States: Our current consent banner is designed for our primary market (the United States). If you access the Site from the European Economic Area, the United Kingdom, or Switzerland and wish to restrict all non-essential cookies, please select "Reject All" on the banner or adjust your browser settings as described in Section 5.2.
5.2 Browser Settings
Most browsers allow you to refuse cookies or alert you when a cookie is being set. Disabling cookies may affect the functionality of the Site. Instructions for common browsers:
5.3 Mobile App (Device Identifiers)
On iOS, you can limit ad tracking in Settings → Privacy → Tracking. On Android, you can opt out via Settings → Privacy → Ads.
5.4 Opt-Out of Analytics and Attribution
- Firebase Analytics: Disable via app settings or the Firebase opt-out SDK method
- Amplitude: https://amplitude.com/privacy#opt-out
- AppsFlyer: Opt out via iOS ATT prompt, Android Ads settings, or https://www.appsflyer.com/legal/privacy-policy/optout/
- Meta: https://www.facebook.com/adpreferences/ad_settings
- TikTok: https://www.tiktok.com/legal/privacy-policy (Ads Settings section)
- Google Ads: https://adssettings.google.com
6. Cookie Retention Periods
| Cookie Type | Retention Period |
|---|---|
| Strictly necessary (session) | Until browser session ends |
| Strictly necessary (security) | Up to 1 year |
| Functional / preference | Up to 1 year |
| Analytics | Up to 2 years (anonymized data may be held longer) |
| Marketing / attribution | Up to 90 days (pixel data); up to 1 year (attribution) |
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or applicable law. We will post the updated Policy on this page and update the "Last Updated" date. For significant changes, we will provide more prominent notice (e.g., via a renewed cookie banner).
8. Contact Us
If you have questions about our use of cookies or wish to exercise your rights regarding cookie-related data:
EATNFIT Inc.
131 Continental Drive, Suite 301
Newark, DE 19713
United States
Email: contact@eatnfit.com
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